2 minutes readReader ModeThree reasons OB/GYNs & Midwives are outsourcing childbirth education to Amma Parenting

<span class="reader-mode-buttons"><span class="reader-mode-time style-default size-medium"><span class="time-icon-wrap"><span class="reader-mode-time__icon" style="--time-icon: url(../images/icons/time/1.svg) no-repeat center / contain"></span></span> <span class="reader-mode-time__text">2 minutes read</span></span><span class="reader-mode-button style-default size-medium" data-post-id="7544"><span class="reader-mode-icon-wrap"><span class="reader-mode-button__icon" style="--reader-mode-icon: url(../images/icons/reader-mode/3.svg) no-repeat center / contain"></span></span><span class="reader-mode-button__text">Reader Mode</span></span></span>Three reasons OB/GYNs & Midwives are outsourcing childbirth education to Amma Parenting<span class="reader-mode-buttons"></span>

A recent study published in the International Journal of Gynecology & Obstetrics confirmed what OB/GYNs and Midwives have known for years: Participation in childbirth classes has a positive impact on pregnancy outcomes. In the study, moms who took childbirth classes were three times more likely to have a normal vaginal delivery than those who didn’t, with far fewer vacuum extractions.

While childbirth classes have traditionally been provided by OBs, Midwives, nurses, or staff, more and more clinics are choosing to outsource this important task to a dedicated childbirth educator like Amma Parenting. Here’s why:

  1. It frees up clinic staff to focus on patients.

    Clinics can free up staff hours when they outsource their new-parent education programs to Amma. Not only can medical staff spend their valuable time with patients, but they also eliminate the operational costs (and hassles) of scheduling and delivering training.

  2. It ensures evidence-based curriculum based on the latest research.

    Amma takes the time to stay abreast of current best practices and prevailing medical insights, culling through sometimes-conflicting information and distilling it down to content OBs and Midwives trust and patients can use. Curriculum development is led by Amma’s chief medical officer, Annelise Skor Swigert, MD, FACOG, a board-certified OB/GYN physician, and all Amma childbirth classes are taught by registered nurses or certified childbirth educators.

  3. It provides ongoing support for new parents.

    Amma Parenting provides parenting classes and support groups that help new parents and their babies stay healthy and supported for the long run.


If you make the switch to outsourcing, you’ll need a partner who knows how to handle the entire education experience from end to end—factoring in all the complexities of the ever-changing healthcare industry. Amma has provided childbirth education services for over 15 years and is the largest provider of childbirth education in the Midwest. Amma is a trusted name among OBs, Midwives, and the new moms they serve.

Partner with Amma Parenting to offer childbirth and parenting education. Learn More

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