2 minutes readReader ModeLooking to outsource your childbirth education? Here are four things you need to know.

The importance of childbirth education is undisputed, but who provides that education has been shifting. Many healthcare providers are discovering the benefits of outsourcing childbirth classes to a trusted partner like Amma Parenting. Doing so frees up medical staff to focus on patients and reduces operational costs, while still ensuring patients get the support they need.

If your organization is thinking about outsourcing, it will be critical to get your medical team on board. Your OB/GYNs and Midwives will need complete confidence in the quality of any outside partner. As you consider your options, here are four things to keep in mind:

1. Prioritize evidence-based curriculum.

   Not all childbirth educators teach content that’s backed by the medical community. Amma Parenting’s curriculum development is led by its chief medical officer, Annelise Skor Swigert, MD, FACOG, a board-certified OB/GYN physician. Through an evidence-based lens, Amma takes the time to stay abreast of current best practices and prevailing medical insights, culling through sometimes-conflicting information and distilling it down to content your medical team can trust and your patients can use.
   
   

2. Choose a partner endorsed by OBs and Midwives.

   The most important stakeholders in a decision to outsource childbirth education are the OBs and Midwives at your organization, so select a partner that others in the industry already recommend. In the Twin Cities area, the three largest health systems have named Amma as their preferred provider of childbirth education, and over 450 OBs within those health systems recommend Amma to their patients.
   
   

3. Be sure you know who’s actually teaching your classes.

   At Amma, all childbirth classes are taught by registered nurses or certified childbirth educators—and every Amma teacher is passionate about healthy mamas, babies, and childbirth.
   
   

4. Choose a leader with experience.

   If you make the switch to outsourcing, you’ll need a partner who knows how to deliver the entire education experience from end to end—factoring in all the complexities of the ever-changing healthcare industry. Amma has provided childbirth education services for over 15 years and is the largest provider of childbirth education in the Midwest. Amma is a trusted name among healthcare providers—and, just as importantly, expectant moms.

More and more healthcare providers are seeing the value of outsourcing childbirth education. Is now the time for your organization?